2019 Logo Design Trends & Inspiration

Earlier this year, I posted an article on the latest logo design & branding trends and now 6 months on, the official 2019 logo trends report has just been released by Bill Gardner of LogoLounge.

This report has been put together by carefully analyzing over 300k logos from the past 17 years, handpicking those that contribute to emerging trends for the year. The findings & insights are found below.

» Watch Report on LinkedIn Learning

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2019 Logo Design Trends Report Summary

  • Less traditional colors are being used (see logo color trends here)
  • Patterns & textures are replacing color fills
  • Odd gradient hues are being utilized in attempt to “own” a gradient blend
  • High-chroma gradients are rampant
  • Identity is often trumping logo design in terms of brand hierarchy
  • New plugins, filters, effects & animation are making way for new treatments
  • Repeated themes include; drones, vaping, tacos, weight bells, lightbulbs, mushrooms, tikis, waffles and needles

Remember, as Bill says:

“The key takeaway from this report is not to imitate, but to find a way to push these ideas forward and make them your own.”

Please share this article if you found it useful. You can find Pinterest pins at the end of the article.

Past Logo Design Trend Reports:

What are the Logo Trends of 2019?

  1. Morse Shade
  2. Loaded
  3. Orphan Shadows
  4. Zip Tone
  5. Dots
  6. Highlights
  7. Quarters
  8. Spell Signs
  9. Holes
  10. Spot Drag
  11. Gradient Breaks
  12. Contour Stripes
  13. Period
  14. Wings
  15. Doors

Further explanations are provided below.

 

1. Morse Shade

Dots & dashes with rounded extremities, often to convey motion or shading

Morse Shade Logo Design Trend 2019

2. Loaded

Layering of elements with high contrast

Loaded Logo Design Trend 2019

3. Orphan Shadows

Subtle shadows that convey depth, often singular in application

Orphan Shadows Logo Design Trend 2019

 

4. Zip Tone

Retro tonal shading, reminiscent of the 70s

Zip Tone Logo Design Trend 2019

5. Dots

Oversized dots often to convey a pattern, shading or tone

Dots Logo Design Trend 2019

6. Highlights

Sparks of color for visual flair, often in electric hues

Highlights Logo Design Trend 2019

7. Quarters

Quartered circles, squares and triangles arranged in a pure form

Quarters Logo Design Trend 2019

8. Spell Signs

Single lined, geometric forms aligned with precision

Spell Signs Logo Design Trend 2019

9. Holes

A shape purposefully carved in or around other elements

Holes Logo Design Trend 2019

10. Spot Drag

Dynamic and vivid blends between shapes, often circles

Spot Drag Logo Design Trend 2019

11. Gradient Breaks

A stepped gradient effect, often split along geometric breaks

Gradient Breaks Logo Design Trend 2019

12. Contour Stripes

Providing dimensionality with a variety of wrapped lines

Contour Stripes Logo Design Trend 2019

13. Period

Use of the dot for visual emphasis and/or making a statement

Period Logo Design Trend 2019

14. Wings

Shapes and letters forming wings, or a shape with wings attached

Wings Logo Design Trend 2019

15. Doors

Doors or windows used to convey connectivity to another place

Doors Logo Design Trend 2019

 

Pin 2019 Logo Trends to Pinterest

Logo Design Trends 2019 - Part 1 of 2 Logo Design Trends 2019 - Part 2 of 2

 

A shout out to Bill Gardner & LogoLounge!

A huge thanks to Bill Gardner from LogoLounge (read our interview here) for putting this report together. In case you did not know, LogoLounge.com is the world’s largest logo search engine and for less than $10 per month (billed annually), members get unlimited uploads and access to more than 300,000 logos from designers across the globe. They also get immediate entry into the selection process for the LogoLounge book series. For a deeper dive into these logo trends, watch their report on LinkedIn Learning.

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