Earlier this year, I posted an article on the latest logo design & branding trends and now 6 months on, the official 2019 logo trends report has just been released by Bill Gardner of LogoLounge.
This report has been put together by carefully analyzing over 300k logos from the past 17 years, handpicking those that contribute to emerging trends for the year. The findings & insights are found below.
» Watch Report on LinkedIn Learning
via Free Month Trial or $29.99 for a one off purchase
2019 Logo Design Trends Report Summary
- Less traditional colors are being used (see logo color trends here)
- Patterns & textures are replacing color fills
- Odd gradient hues are being utilized in attempt to “own” a gradient blend
- High-chroma gradients are rampant
- Identity is often trumping logo design in terms of brand hierarchy
- New plugins, filters, effects & animation are making way for new treatments
- Repeated themes include; drones, vaping, tacos, weight bells, lightbulbs, mushrooms, tikis, waffles and needles
Remember, as Bill says:
“The key takeaway from this report is not to imitate, but to find a way to push these ideas forward and make them your own.”
Please share this article if you found it useful. You can find Pinterest pins at the end of the article.
Past Logo Design Trend Reports:
- Logo Lounge: 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011
- On Just Creative: 2019, 2018, 2017 | 2016 | 2015 | 2014 | 2013 | 2011 | 2010 | 2009
What are the Logo Trends of 2019?
- Morse Shade
- Orphan Shadows
- Zip Tone
- Spell Signs
- Spot Drag
- Gradient Breaks
- Contour Stripes
Further explanations are provided below.
1. Morse Shade
Dots & dashes with rounded extremities, often to convey motion or shading
Layering of elements with high contrast
3. Orphan Shadows
Subtle shadows that convey depth, often singular in application
4. Zip Tone
Retro tonal shading, reminiscent of the 70s
Oversized dots often to convey a pattern, shading or tone
Sparks of color for visual flair, often in electric hues
Quartered circles, squares and triangles arranged in a pure form
8. Spell Signs
Single lined, geometric forms aligned with precision
A shape purposefully carved in or around other elements
10. Spot Drag
Dynamic and vivid blends between shapes, often circles
11. Gradient Breaks
A stepped gradient effect, often split along geometric breaks
12. Contour Stripes
Providing dimensionality with a variety of wrapped lines
Use of the dot for visual emphasis and/or making a statement
Shapes and letters forming wings, or a shape with wings attached
Doors or windows used to convey connectivity to another place
Pin 2019 Logo Trends to Pinterest
A shout out to Bill Gardner & LogoLounge!
A huge thanks to Bill Gardner from LogoLounge (read our interview here) for putting this report together. In case you did not know, LogoLounge.com is the world’s largest logo search engine and for less than $10 per month (billed annually), members get unlimited uploads and access to more than 300,000 logos from designers across the globe. They also get immediate entry into the selection process for the LogoLounge book series. For a deeper dive into these logo trends, watch their report on LinkedIn Learning.
Learn Logo Design & Adobe Illustrator
Learn logo design & Adobe Illustrator with the LogoCore Masterclass which includes 65% off Adobe Creative Cloud, and an exclusive + 10% Discount.
The LogoCore Masterclass is the most in-depth online logo course available, perfect for beginners and intermediate designers looking to learn logo design.
Master Adobe Illustrator, learn grid structures, how to vectorize a logo, how to present design work, create a styleguide, build a creative brief, get valuable feedback, animate logos and so much more. They also have a mentorship program.